12/19/2023 0 Comments Tick tock saver![]() ![]() “TikTok is already the world’s most powerful platform for music discovery and promotion, which helps artists connect with our global community to drive engagement with their music,” said TikTok‘s global head of Music Business Development, Ole Obermann, in a statement about the launch. That means that TikTok, at least for now, needs to work with its competitors on integrations like this, not ignore them. Amazon Music, meanwhile, has traction thanks to its tie-in with the popular Prime subscription, which gives it a foothold in the U.S. culture around music, thanks to its flagship personalized playlist, Discover Weekly, curated editorial collections and its popular year-end review, Spotify Wrapped. In addition to being the dominant streamer worldwide, Spotify also drives much of U.S. With the expansion of its streaming service, TikTok Music in countries outside the U.S., the company is leveraging its popular short video app as fodder for a music rival of its own.īut in the meantime, Spotify remains a top music app in the U.S., in terms of monthly listeners - in second place behind YouTube, and tied with Amazon Music, according to data from one study of U.S. It’s interesting to see TikTok working with streaming services to enhance their offerings at the same time that parent company ByteDance is flexing its own muscles in the streaming music game. ![]() Spotify notes the feature is arriving to both its iOS and Android apps, starting today, and joins its other social integrations, including those with apps like BeReal, Instagram, Snapchat and Twitter (now X). The feature will require both the TikTok app and the user’s streaming music app to be updated to the most recent version in order to work. In addition to setting up the default upon your first interaction with the new feature, you also can find the option on the Settings page under “Music.” More markets will be supported over time, Spotify says. will be able to save songs to their “Liked Songs” playlist. TikTok confirmed retroactively to its news going live that Apple Music is indeed part of the feature.įor Spotify, TikTok users in both the U.S. The first time users tap this button, they’ll be able to set which music service they prefer as their default.Īpple Music was not disclosed in TikTok’s press release about the feature, but is visible in the screenshots provided. Now, TikTok’s new “Add to Music app” feature will begin to appear as a button that says “Add Song” next to a track name at the bottom of a TikTok video in the For You Feed, allowing users to save the song to their streaming music app. ![]() Its impact can also be felt in Spotify’s TikTok-inspired redesign of its app earlier this year, which revamped the app with short-form discovery feeds for music and podcasts. The addition comes at a time when TikTok’s influence is increasingly a factor in music’s top charts and the discovery of new artists. TikTok is teaming up with streaming music services, including Spotify, Amazon Music and Apple Music on a new feature that will allow users to save directly to their preferred streaming music app the songs they hear in TikTok videos. ![]()
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